I’m Possible Marketing Toolkit
I’m Possible, Get More Marketing Campaign Toolkit
To support and market your Adult Basic Education programming, use the following marketing materials to generate and create awareness for your ABE classes. The materials include editable fields to customize your marketing message by including specific class information as well as your program logo and contact information. With this benefit-focused message, we encourage the use of the materials to increase ABE attendance and participation.
There is a Marketing Campaign overview document that provides details and recommendations for each of the marketing elements. Please read the Campaign overview prior to utilizing the materials.
Marketing Tool Kit Elements
- Marketing Campaign Overview
- Campaign Logo
- Posters / Flyers
- Postcards
- Facebook & Social Media Images
- Video
Target Markets for GED Awareness
- Public Schools
- Workforce Centers
- Learning Centers
- Social Services
- Libraries
- DMV or other relevant government offices for posters
- Community/technical colleges
- Prisons/jails
- Non-profit organizations
- Local business with GED candidates
GED is a registered trademark of the American Council on Education (ACE) and administered exclusively by GED Testing Service LLC under license. This material or content is not endorsed or approved by ACE or GED Testing Service.
